Australian making a bet massive Tabcorp has entered into an one of a kind global media partnership with Racecourse Media Group (RMG).
The five-12 months settlement commences on 1 January 2024 and allows Tabcorp’s Sky Racing channels to broadcast British and Irish racing to each wagering and non-wagering audiences in Australia and New Zealand.
The content material will function races from RMG’s 34 associate racecourses in Britain, which include Jockey Club racecourses together with Epsom, Newmarket, Aintree and Cheltenham, and unbiased racecourses together with York and Goodwood.
“Sky Racing is the house of racing in Australia, broadcasting extra than 150,000 races stay each 12 months into 4,000 stores and 1.three million houses throughout Australia,” stated Adam Brownlee, standard supervisor at Sky Racing Australia. “This partnership will develop and sell British and Irish content material all through Australasia that’s a notable final results for the industry.”
Racecourse Media Group CEO Maritn Stevenson stated: “We are extremely joyful to be teaming up with Tabcorp and the pre-eminent logo of Sky Racing. British racing, and Irish through the tote service, will experience a extraordinary save window in Australia and New Zealand, and we look ahead to operating carefully collectively on maximizing the profile of, and sales for, our racecourses.”