SPRIBE, the developer in the back of the primary crash sport withinside the international, Aviator, has entered right into a knock-out partnership with UFC light-weight champion Alex Pereira because it keeps to pressure cognizance of the sport amongst new participant audiences.
Pereira will assist sell Aviator to his fanatics through a chain of advertising and marketing campaigns. Pereira is one of the maximum achieved blended martial artists withinside the international and belongs to an elite membership of 9 UFC athletes who’ve received titles in weight classes.
Pereira is the reigning UFC mild heavyweight champion, having received the name at UFC 295 final November at one of the maximum well-known arenas withinside the international, Madison Square Garden. He is likewise the previous UFC middleweight champion, a name he received the 12 months before, additionally at Madison Square Garden.
The partnership with Pereira comes below an current deal among SPRIBE and UFC signed in October final 12 months. The multi-12 months settlement sees the Aviator emblem and branding seem throughout UFC’s Fight Nights and Pay Per View activities in the Octagon.
The partnership additionally functions logo ambassador opportunities, such as innovative campaigns and promotional content material for UFC athletes including Pereira to take part in.
Aviator has turn out to be the international’s primary crash sport given that hitting the marketplace in 2018. Today, it’s miles performed with the aid of using greater than 10 million energetic gamers according to month and counting. The address UFC and Pereira is a part of efforts to keep growing Aviator’s participant base, specially in North America.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Alex Pereira wishes no introduction. He is one of the maximum achieved combatants withinside the records of UFC, and we’re distinctly excited to be running with him to run a chain of campaigns with a view to assist introduce Aviator to his fanatics for the primary time.
“Aviator gives a knock-out revel in, some thing that Alex additionally is aware of the way to provide, so this without a doubt is an ideal partnership. Keep your eyes peeled for a few extremely good content material that mixes Aviator and Alex for max impact.”
Alex Pereira, UFC champion and Aviator logo ambassador added: “Aviator is one of the maximum exciting video games withinside the international and supplies an adrenaline-fuelled revel in just like getting into the Octagon and going head to head with a number of the nice combatants withinside the business.
“I’m excited to be running with the group at SPRIBE and to be introducing Aviator to my fanatics in diverse methods all through the 12 months.”