RubyPlay, an progressive B2B iGaming improvement studio, is making its first direct integration in the Italian marketplace after signing with main operator and Flutter Entertainment logo PokerStars.
The multiplied settlement follows a a hit release with the operator in advance in 2023, which noticed RubyPlay’s top-appearing titles inclusive of Shake Shake Money Tree and Diamond Explosion 7s move live.
The issuer is ready to create in addition bespoke titles for PokerStars withinside the close to future, with Italian gamers now capable of find out those along the relaxation of RubyPlay’s dynamic, forward-wondering portfolio.
Italy is a key marketplace for lots withinside the iGaming enterprise and a full-size improvement for RubyPlay. It comes after the latest release of its acclaimed Immortal Ways franchise, which has visible the issuer exceed its personal statistics for retention and engagement.
The pass underscores the issuer’s dedication to strategic boom in regulated markets international and follows a 12 months complete of massive boom. RubyPlay plans to increase its attain to the likes of Romania and Spain in 2024, persevering with its strides in worldwide enlargement.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said:
“We are proud to announce our enlargement into the Italian marketplace following a especially a hit length with PokerStars. This strategic pass marks our first direct integration in Italy, a key marketplace with a committed participant base keen to discover our numerous content.
“Our dedication to worldwide boom in regulated markets keeps as we sit up for introducing our titles in Italy, and shortly in Romania and Spain, furthering our full-size strides withinside the enterprise.”