PA Betting Services (PABS) has entered right into a partnership with CopyBet, a UK sportsbook delivered to the marketplace in 2021.
CopyBet upholds a tipster system, permitting customers to imitate bets made with the aid of using tipsters or anticipate the position themselves.
The collaboration pursuits to reinforce CopyBet’s services with the aid of using integrating horseracing content material from PA Betting Services.
As a result, CopyBet customers will advantage get admission to to a choice of UK race cards, race-day constant odds and outcomes powered with the aid of using PABS’ racing distribution platform.
Richard Duncan, Head of New Business for PABS, stated: “With our very own roots firmly planted in tipping and sports activities copywriting, it changed into fresh to paintings with an operator that has such a completely unique manner of boosting and worthwhile each tipsters and ‘copiers.'”
Anton Ivanov, Director of Business Development for CopyBet, mentioned: “According to Gambling Commission figures, thoroughbred racing debts for approximately one-0.33 of all on line sports activities wagering withinside the UK, so it changed into an apparent circulate for us to start presenting the game to our participant base.”
This collaboration follows PABS’s latest acquisition of iRace Media, a Singapore-primarily based totally horseracing information company. The partnership aimed to boom each companies’ racing portfolios.
Additionally, CopyBet appointed Irish jockey Jonathan Burke as its inaugural racing ambassador in October 2023. Burke’s position entails interacting with CopyBet’s target target market via content material advent and interactive sessions, with the aim of enhancing consumer engagement at the platform.