Under this new agreement, IMG will oversee broadcast preparations for the imminent variations of the Africa Cup of Nations (AFCON), consisting of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and the CAF Africa Cup of Nations Morocco 2025.
IMG can also be answerable for the distribution of rights for numerous different CAF tournaments, including the TotalEnergies CAF Africa Women Cup of Nations 2024, the TotalEnergies CAF African Nations Championship, men’s and women’s CAF Champions League, CAF Africa Beach Soccer Cup of Nations 2024, Futsal Africa Cup of Nations 2024 and the TotalEnergies CAF Confederation Cup 2023/24.
VP and MD for Africa at IMG’s Media Business, Robyn Cox, stated: “The TotalEnergies Africa Cup of Nations is the most important occasion at the African Continent and one in all football’s maximum watched competitions. We’re searching ahead to increasing our partnership with CAF to assist free up more price from its media rights, develop the competition’s worldwide audiences and decorate lovers viewing experience.”
This latest partnership in addition solidifies IMG’s affiliation with CAF, following its appointment because the federation’s worldwide sponsorship enterprise thru 2025.
In addition to media distribution, IMG has inked different offers including securing Puma because the reliable healthy ball dealer for CAF-organised tournaments and offering extra offerings like advertising intelligence, consultancy and information evaluation to help CAF shifting ahead.