The 2023 version of Safer Gambling Week, an annual initiative selling accountable playing practices, carried out a giant milestone, surpassing preceding information in social media engagement. The marketing campaign, which ran from November thirteen to 19, garnered over 50 million impressions throughout main social media platforms, consisting of Twitter/X, Facebook, and Instagram. This represents a awesome 70% boom as compared to 2022, whilst the occasion reached almost 30 million impressions.
Safer Gambling Week, now in its 7th year, additionally noticed 1/2 of 1,000,000 visits to its legit internet site. The internet site serves as a essential resource, imparting steering and equipment for more secure playing, which includes deposit limits and time-outs, and supplying help for the ones going through playing challenges.
The initiative obtained great aid from numerous sectors, consisting of cross-celebration senior MPs and peers. Notable political figures backing the marketing campaign covered Gambling Minister Stuart Andrew MP, Shadow Gambling Minister Stephanie Peacock MP, and different shadow ministers. The impartial regulator, the Gambling Commission, and its Chief Executive Andrew Rhodes additionally encouraged the occasion.
Prominent soccer clubs, consisting of West Ham United, Brighton, Southampton, Middlesborough, and Blackpool from the Premier League and EFL, supported Safer Gambling Week 2023. Blackpool significantly featured the Safer Gambling Week emblem on their shirts throughout their League One healthy in opposition to Shrewsbury Town.
The number one purpose of Safer Gambling Week is to provoke a national communique approximately accountable playing amongst staff, clients, friends, and family. It additionally pursuits to elevate consciousness approximately the numerous equipment to be had to hold manage over having a bet sports.
Organized via way of means of the Betting and Gaming Council, BACTA, and the Bingo Association, Safer Gambling Week’s marketing campaign comprised a great dissemination of more secure playing messages in each on-line environments and land-primarily based totally venues.
In conjunction with Safer Gambling Week, the EGR Safer Gambling Forum become held, imparting an possibility for enterprise specialists to trade information and excellent practices. The discussion board featured audio system from numerous organizations, consisting of GamCare, Deal Me Out, YGAM, Kindred, and Betknowmore, and targeted on improvements in more secure playing initiatives.
In Britain, about 22.five million adults interact in a few shape of having a bet every month. This consists of sports starting from shopping lottery tickets and gambling bingo to journeying casinos, accomplishing on-line games, and having a bet on sports activities like soccer and horse racing.
Despite the great participation in playing, trouble playing quotes in Britain have remained continuously low and stable, with the state-of-the-art NHS Health Survey reporting a trouble playing price of 0.4% amongst adults in England.
BGC Chief Executive Michael Dugher said: “This year’s Safer Gambling Week marketing campaign has proved some other big fulfillment, reaching new information for selling the more secure playing equipment to be had to clients and signposting the assist and aid to be had to folks that want it.
“It is established that the fulfillment of the marketing campaign ends in expanded use of famous more secure playing equipment – like time-outs and deposit limits – that simplest exist withinside the regulated enterprise.
“The report numbers for each impressions and internet site visits display that the enterprise has by no means been greater devoted to making sure the various tens of thousands and thousands who revel in a ordinary flutter keep to achieve this in a secure and accountable environment.
“Thanks to Safer Gambling Week, we may be assured tens of thousands and thousands of human beings are higher knowledgeable approximately the approaches they could revel in their interest even greater properly and responsibly, that’s some thing the whole enterprise may be proud of.
“But the regulated enterprise’s dedication to more secure playing isn’t always only for one week of the year. It is our venture for each week of the year.”