Betty, the woman–targeted on line on line casino, introduced nowadays that it has raised $five million in pre-Series A investment led via way of means of CEAS Investments because the agency processes its upcoming Series A spherical.
Also taking part withinside the spherical are Powerhouse Capital, HappyHour, and Courtside Ventures. Betty has formerly raised $7M.
Betty has harnessed the strength of the woman gaming target target market to create a completely unique on line on line casino experience. Betty’s imparting makes a speciality of transparency, community-primarily based totally play, and gamification of the conventional slot experience, all catered to woman gamers. This cognizance has allowed Betty to face out from different services, ensuing in exceptional increase and the cappotential to keep woman gamers at a charge 3 instances better than their male counterparts.
“Betty has correctly carried out great practices from the maximum a hit cellular gaming franchises into the actual cash iCasino marketplace. We have visible firsthand how those techniques can supercharge person increase and revenues,” stated Salim Mitha, Managing Partner at Powerhouse Capital and previous EVP at Playtika.
Licensed via way of means of the Alcohol and Gaming Commission of Ontario (AGCO), Betty has received massive traction in Ontario, the biggest Canadian province, on the grounds that launching in February 2023. Betty boasts an eight-determine internet sales run charge that has grown 30% MoM on the grounds that launch.
The cutting-edge infusion of capital may be deployed to similarly increase person acquisition, enhance stay operations capabilities, and improve Betty’s unique proprietary platform from Midnight 1 to Midnight 2.
Robin Reed, Managing Partner at HappyHour stated:
“Betty has a clean imaginative and prescient and plan to distinguish themselves withinside the marketplace via way of means of prioritizing woman on line slot gamers and via way of means of constructing an in-residence platform. It’s a privilege to aid their increase, each in phrases of capital and product expertise, and we sit up for persevering with in this interesting direction together.”