Better Collective, a main virtual sports activities media group, has introduced the appointment of Guy Harding as Senior Director of Group Media Partnerships Growth. With over thirteen years of revel in withinside the media, generation, and igaming sectors, Harding brings a wealth of expertise and knowledge to the role. His preceding positions encompass Commercial Strategy and Safer Gambling Director at oddschecker Global Media, and Commercial Director at Legend, an internet media and generation company.
In his new role at Better Collective, Harding will paintings intently with diverse groups and departments to force the enlargement of the company’s media partnership enterprise. He will document immediately to Simon Hovmand-Stilling, SVP Group Media & Core Sites & CEO South America.
Better Collective has hooked up media partnerships with numerous distinguished organizations, together with The Telegraph withinside the UK, Sport1 in Germany, New York Post withinside the US, Depor in South America, and a worldwide partnership with the virtual football media, Goal.
Simon Hovmand-Stilling expressed enthusiasm approximately Harding becoming a member of the group, highlighting the price his revel in will upload to Better Collective’s strategic boom initiatives.
“Guy comes with a variety of expertise and revel in from the media and iGaming enterprise and could from day one be capable of make a contribution with precious expertise and views with the intention to each advantage the media partnership department and advantage the whole group. I am happy to welcome Guy to the group,” says Simon Hovmand-Stilling.
“For many years, I actually have accompanied the mind-blowing boom adventure Better Collective has been on in which they’ve effectively controlled to diversify its enterprise model, together with stepping into media partnerships with main media retailers throughout the world. I am happy to sign up for the sturdy group at Better Collective to similarly enhance our role because the desired accomplice for media organizations on our adventure in the direction of turning into the main virtual sports activities media group”, says Guy Harding.
Guy Harding is about to sign up for Better Collective on February 1st, marking a good sized addition to the company’s management in advancing its media partnership efforts.