Arena Racing Company (ARC) and Racecourse Media Group (RMG) are thrilled to announce the advent of shared channels to distribute UK racing internationally.
The 5–12 months partnership, which commences from January 2024, will suggest that content material from British and Irish racecourses may be promoted and commercialised in a number of worldwide tote (pari-mutuel) markets as a unmarried provider. This new tote provider will come beneathneath the banner of GBI Racing (Great British & Irish racing), which had served a comparable characteristic from 2010 to 2018.
Separately, a provider for a number of constant odds territories will broadcast insurance from British racecourses, plus ARC’s Premier Greyhound Racing provider. The broadcast offerings for each tote and stuck odds channels may be supplied with the aid of using ARC’s manufacturing business, Vermantia.
The aligning of the rights of RMG (34 British racecourse shareholders, which includes Jockey Club racecourses, and York and Goodwood) and ARC (sixteen British racecourses), plus different unbiased racecourses, along with Ascot, Chester and Newbury will create new efficiencies and synergies, as a way to maximise returns to the game. It may also permit British and Irish racing to be efficiently advertised and promoted to worldwide audiences.
Brendan Parnell, ARC Managing Director of Media and International, said: “This partnership will provide British racing a unified export provider, streamlined for our diverse worldwide partners. Working with our colleagues at RMG, we stay up for providing and growing this green worldwide platform to distribute and sell the game across the world.”
Maritn Stevenson, RMG CEO, said: “I am thrilled that British racing, and Irish racing thru the tote provider, may be bought and promoted as one package. This will force similarly fee for our racecourses and offer a higher product for our clients throughout the world. I stay up for running with Brendan and his crew in developing this main worldwide provider.
“I could additionally very just like to thank SIS for the paintings they’ve completed for our racecourses on this vicinity over the past 5 years.”