ParlayBay, the issuer of revolutionary sports activities making a bet titles, has signed an settlement to offer its main cricket content material to 96 .com.
The deal will see the issuer increase its presence throughout Asia, with 96 .com integrating ParlayBay’s surprisingly famous cricket portfolio into its presenting.
Within the cricket portfolio can be the industry’s first ball-by-ball micro making a bet presenting, that’s in ParlayBay’s STACK’EM guess builder format, presenting an immersive consumer revel in for each stay and digital making a bet.
ParlayBay can geo-localise its content material to provide a applicable presenting to all demographics thru a unmarried integration, with its Cricket 2.zero product proving to be successful throughout the Asian market.
Since the latest release of Cricket 2.zero, ParlayBay has visible first rate engagement from bettors, with cricket speedy turning into its fastest-developing game and ultimate month generating a boom charge of over 1000% MOM.
The settlement with 96 .com ties in with the upcoming begin of the brand new Indian Premier League season in March, with ParlayBay set to guide the release with a huge array of promotional and advertising tools.
Fredrik Elmqvist, Executive Chairman at ParlayBay, said: “We’re extremely joyful to have reached an settlement with this sort of outstanding Asian brand. The partnership permits us to supply our cricket content material to a big target target market of cricket enthusiasts, in addition to the broader portfolio of sports activities and sport formats, with our content material attractive to all stages of sports activities bettors.
“With the imminent IPL season because of begin, we couldn’t have partnered at a higher time, with cricket enthusiasts seeking out new and thrilling merchandise to reinforce their engagement with the game they love.”
John Kay, Commercial Director at 96 .com, added: “ParlayBay is an thrilling issuer that promises attractive content material and stories for its partners. We are pleased to combine its industry-main cricket portfolio onto our platform.
“The integration of ParlayBay’s content material enhances our very own presenting and helps our imaginative and prescient to come to be a worldwide brand. With ParlayBay’s integrated advertising tools, we are able to supply customised and consumer–pleasant promotions, such as unfastened bets. We are assured our clients will experience attractive with those particular video games and stories.”