Low6, the main gamification innovator, has introduced a partnership with WhoScored .com, a main soccer facts internet site and Oddschecker Global Media brand, to supercharge UltimateFan withinside the UK because the main free-2-play myth soccer recreation.
WhoScored .com will leverage provider Low6’s progressive recreation mechanic as an enticing manner to feature cost to its present person base, even as handing over a further business possibility via the video games’ in-app purchases.
The Low6-powered UltimateFan app revolutionises the same old myth recreation via way of means of combining virtual participant playing cards, collectibles and % openings with myth factors scoring. Users open virtual soccer participant and crew playing cards to create line-ups, compete in weekly contests all through the season and feature a hazard to win an array of prizes which include signed products and present playing cards.
There also are some of mini-video games in the app to gain each day energetic usership, even as WhoScored .com may also offer its customers with deeper content material via way of means of integrating UltimateFan stats into its various product providing.
Stuart Simms, CEO of Oddschecker Global Media, said: “We are pleased to embark in this partnership with Low6 and combine UltimateFan into our providing. WhoScored .com has constantly been devoted to handing over enticing content material to our committed person base and UltimateFan provides but any other string to our bow.
“By becoming a member of forces with Low6, we see a fantastic possibility to similarly increase the soccer fan revel in. We consider this collaboration will now no longer handiest beautify person engagement however additionally open up new avenues for sales era via in-app purchases. We look ahead to including UltimateFan to WhoScored’s portfolio and providing an immersive revel in to soccer lovers globally.”
Jamie Mitchell, CEO of Low6, said: “We are excited to accomplice with WhoScored .com who’ve constructed a mass following among sports activities fanatics and are the precise suit to have interaction with our recreation.
“Brands are seeing the gain of Low6 free-2-play video games to now no longer simply collect and maintain customers however additionally to open up a brand new sales circulate via in-app purchases”.
UltimateFan has already proved to be a big hit for Low6 with about 1/2 of one million installs worldwide. The white label recreation has been leveraged via way of means of the likes of Flutter’s Sportsbet, Rivalry and Superbet, in addition to the NFL’s Los Angeles Chargers and Cincinnati Bengals.
It has scooped “Fantasy Product” and “Innovation of the Year” on the EGR Awards, even as Low6 has additionally been known as “Acquisition and Retention Partner of the Year” at SBC North America Awards withinside the closing 12 months.