Xtremepush, the main omnichannel consumer engagement platform powered through a actual-time consumer facts platform (CDP), has signed a wide-ranging partnership with The Pools to offer the long-lasting British logo with all of the answers inside its unified platform to useful resource the operator’s virtual transformation.
The Pools, previously referred to as The Football Pools, has these days relaunched with a brand new app and is integrating Xtremepush’s platform as a part of its new participant-centric method which makes use of era to have interaction the current gaming participant thru more than one merchandise along with sports activities betting, on line casino and lottery.
As nicely as presenting its suite of optimisation and automation CRM tools, along the enterprise-grade CDP, to supply personalised, applicable messages, Xtremepush may even offer bespoke, different free-to-play (F2P) video games for The Pools, cementing a completely unified omnichannel solution.
The first F2P sport The Pools will release following on from the deal could be Football Squares, a bingo-fashion scratchcard protecting a chain of soccer occasions on a given day. The Pools will obtain actual-time triggers and insights thru Xtremepush’s CRM platform to advantage definitely measurable F2P facts.
The Pools is one of the first clients to enroll in the absolutely unified platform given that Xtremepush’s acquisition of Thunderbite in September 2023, a deal designed to redefine participant engagement, gamification and loyalty withinside the iGaming industry.
Rob Pryce, Chief Revenue Officer at Xtremepush, said:
“This cope with The Pools is highly sizable for Xtremepush, as one of the first agreements to combine our absolutely unified platform given that we obtained Thunderbite in advance this year.
“The Pools is a definitely iconic logo, and we’re honoured to be running with them at this essential level in their lifestyles cycle wherein they’re digitally reworking their business.
“We percentage the equal values in relation to a consumer–targeted method and the capacity of the bespoke free-to-play video games we’re creating, which can be absolutely included into our CRM platform, are distinctly interesting for each companies.”
Steve Talbot, Chief Commercial Officer at The Pools, said:
“Xtremepush’s unified platform is a actual sport-changer in relation to activation, retention, CRM and loyalty, and we’re thrilled to be the primary business enterprise to absolutely combine it.
“The Pools is such an iconic and nicely–cherished logo in Britain, that is some thing we’re constructing upon as we create an reachable hub for the current-day gaming participant who’s searching out large wins from small stakes.
“We’ve been sincerely inspired with the variety of answers Xtremepush provide and especially the bespoke free-to-play video games they have got evolved for us. We’re certain they may be sincerely nicely obtained through our players.”