Xtremepush, the main omnichannel purchaser engagement platform powered through a actual-time purchaser information platform (CDP), has signed a wide-ranging partnership with The Pools to offer the long-lasting British logo with all of the answers inside its unified platform to useful resource the operator’s virtual transformation.
The Pools, previously called The Football Pools, has lately relaunched with a brand new app and is integrating Xtremepush’s platform as a part of its new participant-centric method which makes use of generation to have interaction the current gaming participant thru more than one merchandise which includes sports activities betting, on line casino and lottery.
As nicely as presenting its suite of optimisation and automation CRM tools, along the enterprise-grade CDP, to supply personalised, applicable messages, Xtremepush may also offer bespoke, extraordinary free-to-play (F2P) video games for The Pools, cementing a completely unified omnichannel solution.
The first F2P sport The Pools will release following on from the deal could be Football Squares, a bingo-fashion scratchcard overlaying a sequence of soccer activities on a given day. The Pools will acquire actual-time triggers and insights thru Xtremepush’s CRM platform to advantage actually measurable F2P information.
The Pools is one of the first clients to join the completely unified platform on account that Xtremepush’s acquisition of Thunderbite in September 2023, a deal designed to redefine participant engagement, gamification and loyalty withinside the iGaming industry.
Rob Pryce, Chief Revenue Officer at Xtremepush, said: “This address The Pools is extremely enormous for Xtremepush, as one of the first agreements to combine our completely unified platform on account that we obtained Thunderbite in advance this year.
“The Pools is a actually iconic logo, and we’re honoured to be operating with them at this important degree in their existence cycle in which they’re digitally reworking their business.
“We proportion the identical values in terms of a purchaser–targeted method and the capacity of the bespoke free-to-play video games we’re creating, that are completely incorporated into our CRM platform, are particularly thrilling for each companies.”
Steve Talbot, Chief Commercial Officer at The Pools, said: “Xtremepush’s unified platform is a actual sport-changer in terms of activation, retention, CRM and loyalty, and we’re overjoyed to be the primary agency to completely combine it.
“The Pools is such an iconic and nicely–cherished logo in Britain, that is some thing we’re constructing upon as we create an available hub for the current-day gaming participant who’s seeking out large wins from small stakes.
“We’ve been in reality inspired with the variety of answers Xtremepush provide and specially the bespoke free-to-play video games they’ve advanced for us. We’re certain they may be in reality nicely acquired through our players.”