Online making a bet and gaming operator Superbet has grow to be the professional sponsor of one in every of Brazil’s maximum famous soccer golf equipment, São Paulo FC.
Superbet replaces Sportsbet.io because the membership’s sponsor for the subsequent 3 years, beforehand of the begin of the Campeonato Brasileiro Série A in April.
“We are saying a excellentb partner, that’s Superbet,” stated São Paulo FC’s government director of advertising and marketing Eduardo Toni. “A worldwide giant, who understood the significance of São Paulo to introduce its logo to the country wide market. This additionally indicates that we’re running withinside the proper direction, internationalizing the logo, bringing some other employer from overseas to our grasp sponsorship.”
Superbet CEO Alexandre Fonseca commented: “I would love to begin through thanking São Paulo, Eduardo Toni and their complete team, who labored tirelessly to perform this sponsorship.
“When we at Superbet determined to go into the Brazilian market, we concept of various approaches to do it, however amongst loads of golf equipment in Brazil, there’s handiest one excellentb champion, a membership this is the champion of everything, that’s why São Paulo turned into the herbal choice.”
São Paulo is one of the maximum a hit groups in Brazil with 22 country titles and is one in every of golf equipment to have in no way been relegated from the pinnacle division.
The sponsorship deal coincides with the latest appointment of Josh Hayes as Superbet’s new head of business for Brazil.
Hayes spent greater than seven years at Flutter Entertainment, maximum these days serving as senior business supervisor for Betfair Brazil & Italy.
“Extremely excited to begin this new role at Superbet in the course of such an crucial length of the employer‘s boom phase,” stated Hayes. “Those who realize me will realize Brazil holds a unique region in my coronary heart considering that I commenced running at the vicinity lower back in 2018. Delighted on the way to preserve running in this profitable and thrilling market, specially in the course of this interesting length as we (finally!) head in the direction of regulation.
“As a brand new logo in Brazil, there might be a distinctive set of demanding situations at Superbet however I’m searching ahead to supporting pressure the enterprise and logo ahead.”