Incoming National Lottery operator, Allwyn UK, introduced that Steve Parkinson has been appointed as its new Brand and Marketing Director.
Steve joins Allwyn from Bauer Media, in which he held senior advertising and commercial enterprise management roles, along with overseeing the boom and logo improvement of Kiss, Magic, Absolute Radio, Jazz FM, Planet Rock and more. He additionally has widespread enjoy in main post-acquisition integrations. Most recently, Steve turned into head of Strategic Partnerships and Events for Bauer, in which he turned into additionally the govt lead for its countrywide charity, Cash for Kids.
Prior to this, Steve turned into Marketing and Brand Director at EMAP, in which he controlled a portfolio of customer manufacturers throughout more than one channels, in addition to a roster of innovative and media agencies. This observed nearly a decade at Chrysalis percent in which he held senior roles, along with Managing Director and Marketing Director for the Heart, Galaxy and LBC manufacturers, in addition to the broader group. Steve brings with him a wealth of enjoy in remodeling manufacturers, with widespread know-how of media partnerships and innovative manufacturing in a continuously evolving media landscape.
Steve commented: “I’m extremely joyful to be becoming a member of Allwyn at such an essential time as we technique the begin of the fourth National Lottery licence period. The National Lottery is a big a part of UK lifestyles and contributes a lot to society via Good Causes funding – so to return back on board on the very starting of a brand new era, with a brand new operator, is extraordinarily exciting.”
Current incumbent Ivor Burns might be stepping down in April to take a genuinely-earned profession spoil after 14 years with The National Lottery. Leading an award-triumphing team, he has made a wonderful contribution to The National Lottery, handing over tremendously powerful included advertising campaigns with customers and integrity at their core.
Allwyn’s Chief Commercial Officer Lucy Buckley, commented: “In Steve, we’ve appointed a confirmed advertising chief who has been imperative to the improvement and boom of key media manufacturers. We’re enthusiastic about what he can carry to Allwyn and The National Lottery, together along with his wealth of enjoy in senior advertising roles.
“We’re highly thankful to Ivor for the whole thing he’s finished for The National Lottery and would really like to thank him for his tremendous contribution. We’ll preserve to gain from his know-how proper up till April as he arms over the reins to Steve – however he leaves The National Lottery’s manufacturers in extraordinary shape.”
Steve’s appointment comes as Allwyn seems to conform The National Lottery over the subsequent decade. This has already visible some of key advertising and media corporation appointments, with Hearts & Science taking up the function of media corporation, and Leo Burnett and VCCP decided on as joint innovative marketing and marketing agencies. Together, they’ll assist supply Allwyn’s imaginative and prescient for the future: developing The National Lottery in a secure and accountable manner with the aid of using growing its relevance and introducing its variety of video games to new audiences responsibly– allowing it to go back even extra money to Good Causes.