As a part of the deal, Pereira – a outstanding blended martial artist and a dual-weight elegance champion withinside the UFC – will actively sell Aviator thru a sequence of centered advertising and marketing campaigns.
Having secured the UFC mild heavyweight name in a amazing victory over Jiří Procházka at UFC 295 in Madison Square Garden remaining November, Pereira’s impact withinside the global of fight sports activities is indisputable.
The partnership builds upon an current settlement among Spribe and UFC that changed into initiated in October of the preceding yr. The multi-yr deal capabilities outstanding placement of the Aviator brand and branding all through UFC’s Fight Nights and Pay Per View activities withinside the Octagon.
Additionally, the collaboration encompasses logo ambassador opportunities, permitting UFC athletes – together with Pereira – to interact in innovative campaigns and promotional content material.
Giorgi Tsutskiridze, CCO at Spribe, stated: “Alex Pereira desires no introduction. He is one of the maximum completed combatants withinside the records of UFC and we’re highly excited to be running with him to run a sequence of campaigns in order to assist introduce Aviator to his fanatics for the primary time.
“Aviator gives a knock-out experience, some thing that Alex additionally is aware of the way to provide, so this absolutely is a great partnership. Keep your eyes peeled for a few top notch content material that mixes Aviator and Alex for max impact.”
Pereira, the UFC champion himself, added: “I’m excited to be running with the crew at Spribe and to be introducing Aviator to my fanatics in diverse approaches during the yr.”