SIS (Sports Information Services), the main multi-content material provider of 24/7 stay having a bet services, has introduced the appointment of Joel Anyaegbu as Commercial Manager – West Africa, overseeing business improvement and global increase withinside the location.
Anyaegbu arrives with great enterprise revel in and could assist raise the SIS profile in a place of strategic significance for the provider. Based in Nigeria, Anyaegbu brings significant commercial enterprise operations and income understanding, having maximum these days labored as Regional Manager for betBonanza, one of the country’s fastest-developing bookmakers.
His function might be key in supporting sell SIS’s various providing of horse and greyhound racing to on line and retail customers, in addition to the company’s events-primarily based totally sports activities simulation product Competitive Gaming and variety of 49’s stay numbers draws.
SIS these days secured great operator and platform partnerships in West Africa, and Anyaegbu might be aiming to spearhead in addition offers withinside the location.
Joel Anyaegbu, Commercial Manager – West Africa at SIS, said: “The development that SIS keeps to make across the world is impressive, and I can’t wait to deliver my enterprise understanding to the desk as the brand new Commercial Manager for West Africa.
“Recent content material offers have verified the company’s dedication to business growth in areas wherein gamers have a confirmed urge for food for its content material. I look ahead to furthering that development.”
Joe Andrews, Head of Sales – Africa at SIS, said: “Joel’s confirmed business acumen in the African marketplace might be a actual asset to our plans of persevered global growth thru the transport of a hard and fast of merchandise with a purpose to resonate with gamers.
“As properly as our stay numbers draws, our round the clock racing providing, and stop-to-stop Competitive Gaming answer provide extra fee for operators in Africa as great drivers of revenue. We recognize that the bettors withinside the location are soccer mad and our esoccer product mainly might be a big success.”