SIS (Sports Information Services), a multi-content material dealer of 24/7 stay having a bet services, has reorganised its group with the appointment of Joel Anyaegbu as Commercial Manager (West Africa).
Bringing a wealth of enterprise enjoy to the desk, Anyaegbu is properly versed in enterprise operations and sales, having formerly served because the Regional Manager for BetBonanza.
Based in Nigeria, Anyaegbu goals to make contributions to raising SIS’s profile in a location that holds strategic significance for the company.
His number one duties will contain selling SIS’s variety of offerings – such as horse and greyhound racing for each on line and retail customers.
Additionally, he’ll additionally cognizance on showcasing SIS’s events-primarily based totally sports activities simulation product, Competitive Gaming, and the company’s stay numbers draws.
On Anyaegbu’s appointment, Joe Andrews, Head of Sales (Africa), commented: “Joel’s demonstrated industrial acumen withinside the African marketplace could be a actual asset to our plans of persisted global growth via the shipping of a fixed of merchandise so that it will resonate with gamers.
“As properly as our stay numbers draws, our round the clock racing presenting and give up-to-give up Competitive Gaming answer provide extra cost for operators in Africa as massive drivers of revenue. We understand that the bettors withinside the location are soccer mad and our esoccer product specially could be a massive success.”
Anyaegbu himself added: “The development that SIS maintains to make the world over is astounding and I can’t wait to convey my enterprise expertise to the desk as the brand new Commercial Manager for West Africa.
“Recent content material offers have validated the company’s dedication to industrial growth in areas wherein gamers have a demonstrated urge for food for its content material. I look ahead to furthering that development.”