Sports Information Services (SIS) and Paddy Power, a UK and Ireland operator, have introduced an extension in their lengthy–time period partnership to supply horse and greyhound racing content material from across the world.
This multi-12 months settlement lets in Paddy Power to hold to apply SIS’s complicated automatic production (CAP), granting the operator flexibility in stay broadcast scheduling for its flagship retail stores.
Paddy Power has secured its get entry to to SIS’s 24/7 stay racing content material, providing over 38,000 horse races from one hundred seventy racecourses throughout 5 continents, together with Europe, Africa, Latin America and the US.
The partnership additionally keeps Paddy Power’s get entry to to SIS’s greyhound service, offering clients with greyhound racing content material from the United Kingdom and Ireland.
Richard Ames, Chief Executive at SIS, stated: “We have had a longstanding courting with Paddy Power that has grown extensively through the years and we’re thrilled to increase our settlement. We pleasure ourselves at the content material portfolio of our middle racing product and so that you can supply this to one of the industry’s largest operators indicates the agree with located in our brand.”
This extension of the partnership among SIS and Paddy Power builds upon a records of collaborations. In October 2023, SIS entered right into a multi-12 months partnership with Betfred for greyhound racing content material, allowing Betfred to offer 24/7 greyhound racing insurance to its clients.
Betfred has been capable of provide greyhound racing content material from the United Kingdom, Ireland and Mexico, each on-line and in retail venues. The partnership additionally affords video streams, data, portraits and making a bet triggers.
In February 2023, Paddy Power prolonged its distinct self-making a bet terminal issuer settlement with Playtech—solidifying their decade-lengthy courting.