RubyPlay, a famend B2B iGaming improvement studio, has marked its access into the Italian marketplace thru an prolonged partnership with PokerStars, a pinnacle operator beneathneath the Flutter Entertainment umbrella. This improvement comes at the heels of a a hit preliminary collaboration in advance in 2023, which noticed the release of RubyPlay’s famous video games like Shake Shake Money Tree and Diamond Explosion 7s on PokerStars’ platforms.
Looking ahead, RubyPlay is ready to tailor greater specific titles in particular for PokerStars, imparting Italian gamers get right of entry to to its progressive and attractive sport portfolio. This pass into the Italian marketplace is a pivotal step for RubyPlay, following the a hit creation of its acclaimed Immortal Ways series, wonderful for placing new information in participant retention and engagement.
This growth into Italy indicates RubyPlay’s ongoing dedication to developing its presence in regulated markets globally. Following a 12 months of massive boom, the employer targets to increase its attain further, focused on markets inclusive of Romania and Spain in 2024, as a part of its ongoing worldwide growth approach withinside the iGaming sector.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our growth into the Italian marketplace following a incredibly a hit length with PokerStars. This strategic pass marks our first direct integration in Italy, a key marketplace with a devoted participant base keen to discover our numerous content.
“Our dedication to worldwide boom in regulated markets keeps as we look ahead to introducing our titles in Italy, and shortly in Romania and Spain, furthering our massive strides withinside the industry.”