Rivalry Corp., an esteemed sportsbook and igaming operator that specialize in Millennials and Gen Z, has released Rivalry Ultimate Fan. This new standalone each day delusion sports activities app, created for the 2023-24 NBA season, is advanced in partnership with Low6, a famend innovator in gamification.
Rivalry Ultimate Fan, a free-to-play delusion basketball sport, capitalizes at the developing recognition of buying and selling card culture, collectables, and % openings. The app lets in customers to open virtual packs of NBA participant playing cards to bring together line-ups, take part in weekly contests at some stage in the season, and win numerous prizes. These prizes variety from NBA products and present playing cards to redeemable promotions for Rivalry’s sportsbook and on line casino services.
In a completely unique combo of virtual and bodily gaming stories, Rivalry may also release bodily Booster Packs. These packs will characteristic custom-illustrated buying and selling playing cards of NBA gamers and authentic IP from Rivalry, every containing QR codes to assert greater prizes. One such prize is the “The Big Baller,” a unprecedented holographic card presenting tickets to the 2024 NBA Finals. Additionally, Rivalry plans to interact with its writer companions to livestream Ultimate Fan % openings, in addition improving the buying and selling card excitement.
Complementing the net enjoy, Rivalry is devoted to giving again to the basketball network. The enterprise will refurbish antique basketball courts, nominated with the aid of using registered Rivalry customers who guess on basketball, with the purpose of fostering destiny NBA talent.
The Rivalry Ultimate Fan app can be on hand on iOS and Android gadgets in decided on markets certified with the aid of using the Isle of Man. Rivalry is likewise thinking about increasing this product and different comparable free-to-play services to extra areas withinside the destiny.
“Rivalry Ultimate Fan applies our Gen Z playbook to the arena of delusion sports activities to interact the subsequent era of basketball enthusiasts and strategically function our emblem inside a brand new vertical,” stated Steven Salz, Co-Founder and CEO, Rivalry. “Expanding in addition into the conventional sports activities section permits us to introduce the particular making a bet enjoy we’ve constructed to a brand new network of gamers and recognise the running leverage we see in different elements of the enterprise amongst a broader target target market. Low6 has added an modern free-to-play product that suits nicely into this method and builds our presence in an crucial category.”
“Rivalry’s knowledge and know-how of Millennial and Gen Z clients may be very a great deal aligned to Low6’s product development,” stated Jamie Mitchell, Co-Founder and CEO, Low6. “We’re assured our award-triumphing delusion sport will force acquisition and engagement for Rivalry amongst a brand new target target market whilst keeping their dedication to innovation and one-of-a-type stories in making a bet.”