As a part of its dedication to selling accountable gaming practices, PlayOJO, an igaming operator, is ready to unveil its marketing campaign “Too Much of Anything Can Be Bad” in alignment with Safer Gambling Week beginning on November 6.
PlayOJO has been an energetic propose for more secure playing and maintains this lifestyle with its contemporary marketing campaign geared toward highlighting the perils of excess. The marketing campaign will characteristic a sequence of 4 movies broadcasted throughout social media structures together with Facebook, Instagram, and Twitter, and may be similarly mentioned in an in depth weblog post.
These instructional movies will illustrate seven situations wherein indulgence may have poor consequences. Instances together with immoderate sleeping, extended baths, prolonged indoor stays, overexposure to the sun, excessive caffeine intake, overly highly spiced food, and an abundance of carrots, that may reason discolouration of the skin, are used to attract parallels to the significance of moderation.
The marketing campaign via way of means of PlayOJO continues an enticing and light-hearted tone even as always reinforcing the middle message of manage and moderation in gaming activities.
SkillOnNet, the igaming software program issuer powering PlayOJO, echoes the sentiment of preserving excessive requirements for more secure playing. They grant gamers with crucial data and sources to make certain a secure gaming environment.
Key many of the more secure playing equipment is Safe Mate via way of means of PlayOJO, which permits gamers to advantage a complete view in their gaming activities, helping in knowledgeable decisions, adherence to budgets, and early detection of any ability worries associated with their playing behaviours.
Peter Bennett, CMO at PlayOJO, said: “We are longstanding supporters of Safer Gambling Week and prefer preceding years, this 12 months we desired to run a further paid social marketing campaign that might assist growth recognition of Safer Gambling above and past the SG week. To do this, we had to create some thing that we felt might stand out and attain gamers at the channels they spend time on, to make certain our message hits the widest viable audience.
“This is a unusual and fun marketing campaign which aligns with our standard logo positioning however with a clear main message approximately why gamers want to live on top of things in their play – an excessive amount of of some thing can be bad.”
You can watch the advert on youtube here: https://www.youtube.com/shorts/_80s9_A8eiM