The renewed multi-12 months settlement solidifies Paf’s assignment to beautify the gaming revel in on Tallink Grupp’s vessels, specially the ones below the Silja Line emblem connecting Sweden, Åland, and Finland. Paf targets to modernise onboard gaming through introducing new coinless machines with incorporated displays to raise participant interplay.
Christian Lundell, Key Account Manager at Paf, highlighted the importance of the ‘Customer Journey’ idea in fostering higher participant interplay and reinforcing accountable gaming practices. Paf additionally plans to discover increasing gaming services with particular adult-orientated entertainment video games to diversify onboard entertainment.
Paf’s willpower to accountable gaming is clear in preceding updates on Tallink’s ships to and from Estonia, in which passengers should use boarding playing cards to play on slot machines. Kairi Maidla, Group Entertainment Director at Tallink Grupp, stated the a success fulfillment of better gaming requirements thru cooperation with Paf and expressed joint dreams to in addition beautify accountable gaming practices on all ships.
The partnership aligns with Paf’s broader assignment as a Nordic gaming organisation based in 1966, emphasising accountable gaming and contributing price range for societal benefit. Paf’s operations amplify past on line gaming, overlaying over 30 cruise ships withinside the Baltic and North Seas. In 2022, the Paf Group suggested a complete turnover of 165.7 million euros and a income of 44.four million euros.