Novomatic is getting into the ancient horse racing marketplace withinside the United States thru a joint improvement partnership with 1/ST Technology’s PariMAX.
The partnership will carry Novomatic’s portfolio of video games to new markets on PariMAX’s ancient horse racing platform withinside the US, that’s powered via way of means of 1/ST Technology’s AmTote pari-mutuel technology.
Novomatic and PariMAX additionally plan to release their partnership into different markets outdoor the US, situation to regulatory, technical and business feasibility, leveraging Novomatic’s international manufacturing centers and distribution channels.
“We are thrilled to paintings with PariMAX so as to provide our library of video games to new customers, thru the ancient horse racing platform,” stated Novomatic Americas CEO Rick Meitzler. “This remarkable partnership will allow us to open new markets in addition to to develop our enterprise on this segment.”
1/ST Technology CEO Paul Williams commented: “We are glad to accomplice with Novomatic to carry a few compelling new services to ancient horse racing overseas and domestically.
“Together we will preserve to show that completely leveraging pari-mutuel wagering and horse racing content material can achieve developing the marketplace for the gain of the pony racing industry.”