Clyde Harris, Graham Cassell, Mick d’Ancona and Peter Sherman have labored with, and for, a number of the largest names withinside the gaming and making a bet enterprise. In 2023 the 4 long-time pals and associates determined that in the event that they included their skills right into a unmarried consultancy then collectively they might use their blended 100+ years of revel in to assist agencies trying to make cloth upgrades in capability, merchandise or process.
Circle Squared has at its center an ethos primarily based totally upon making mild paintings of tough duties with top humour, in order that customers get the outside knowledge they maximum want to manual the organisational and technological transformation in their commercial enterprise.
“I’ve been concerned in such a lot of enterprise projects – huge and small – so I recognise how an awful lot time and power may be wasted if the method isn’t right. We installation Circle Squared due to the fact we recognise matters don’t ought to be like that and that our direct revel in method we are able to assist supply impactful extrade in which it’s far maximum needed”, stated Graham Cassell.
“Deciding to paintings collectively as Circle Squared changed into a no-brainer; I’ve acknowledged those men for a long term and truely like operating with them. And, even greater importantly, I recognise that once we integrate our distinctive revel in and skills, we provide an awful lot greater to the enterprise as a group than as 4 separate individuals. There’s actual power in our collective” – Clyde Harris.
The Circle Squared companions need to be described via way of means of the matters they do differently – and that their values of curiosity, empathy, respect, humility and open communications in each collaboration will produce higher commercial enterprise results.
Mick d’Ancona has held a couple of C-degree and senior management roles at tier one operators and software program suppliers, which includes Ladbrokes, OpenBet, NYX, SG Digital and KingMakers.
Peter Sherman has unique knowledge in making a bet and buying and selling systems, and changed into technical lead for the release of the Caesars mobile (online) sportsbook in a couple of states throughout the U.S.
Clyde Harris has a heritage at most important enterprise gamers like Ladbrokes, SG Digital and Code Factory, gaining extraordinary revel in in product shipping and operational execution for sports activities making a bet businesses.
Graham Cassell has held numerous senior management roles at agencies which includes Ladbrokes, Moneycorp, Paddy Power, Betfair and Flutter, going for walks large-scale era groups specialized in turning in and running complicated actual-time, low latency systems.