Neela Mediatech’s gaming platform TMKOC PLAY, constructed at the main IP, Taarak Mehta Ka Ooltah Chashmah has introduced a strategic partnership with Jio Games. With this partnership, the corporation targets to roll out 50+ video games at the Jio Games platform focused on a big base of Indian cellular and cloud gaming customers.
Having lately introduced the launch, Neela Mediatech in a quick time has collaborated with Jio Games to leverage the enormous person base of over 500 million to increase its reach, with an predicted increase of 5x in the coming 6 months. Jio platform customers will now have the possibility to revel in a numerous choice of video games targeted at the subject matter of ‘TMKOC’ and immerse themselves withinside the roles in their loved characters from the series. This partnership will allow Jio Games to welcome sparkling customers from the prevailing target target market of over 60 million captivated through the ‘TMKOC’ highbrow property.
Announcing this partnership, Mr. Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are acquainted names in families nationwide, and their person base extends even to the far off corners of towns and towns. Therefore, it’s a strategic pass to capitalize on every other’s strengths. This partnership will facilitate an growth of our person base, offering an wonderful virtual enjoyment experience.”
Neela Films, the manufacturing residence lately invested INR 24cr into Neela Mediatech, the gaming, animation and e-trade enterprise as an extension to Taarak Mehta Ka Ooltah Chasmah IP. The corporation has recorded five million recreation downloads, and their YouTube rhymes channel has improved its subscriber base from 1.five million to three million in a quick span. This increase encompasses a couple of languages, such as English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.
The platform will host free-to-play video games and cloud-primarily based totally adventures, for each single-playe and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the primary of many video games which might be to be had at the platform.
About Neela Mediatech:
Neela Mediatech, a pioneering gaming and animation studio, is a vertical of Neela Film, a famend manufacturing residence and writer of one of the nation’s maximum loved TV suggests ‘Taarak Mehta Ka Ooltah Chashmah’ (TMKOC).
Exploring lively suggests and nursery rhymes, cloud gaming, blockchain gaming, and digital reality, the studio envisions international outreach, bridging generation traits and enjoyment.
Rooted in TMKOC’s legacy, Neela Mediatech gives you charming content material to its unswerving target target market, pushing the Indian gaming enterprise ahead with a devoted dedication to quality.
Neela Mediatech made its mark withinside the cellular gaming enterprise with titles like Run Jetha Run, Bhide Scooter Race, Popat Shortcut Race, and greater. Currently, the video games have greater than five million downloads and are to be had on Google Play Store and Apple App Store.
Neela Mediatech animation vertical operates English, Hindi, Marathi, and Bengali YouTube animation channels, boasting three million subscribers.
About Taarak Mehta Ka Ooltah Chashmah show:
Taarak Mehta Ka Ooltah Chashmah is one of the longest- sitcoms that aired first in 2008 and is now in its fifteenth yr with over 3700 episodes. Other than its flagship show, Neela Film Productions Private Limited additionally streams Gukuldhamchi Duniyadari in Marathi and Tarak Mama Ayyo Rama in Telugu on YouTube. The suggests along side the individual universe are authored and created through Asit Kumar Modi.