Kindred has released a brand new marketing campaign with Matchis, the Dutch Centre for Stem Cell Donors, to generate extra recognition for stem mobileular transplantation and the lack of donors. As part of the marketing campaign, Unibet will inspire its patron database to sign in as stem mobileular donors. The undertaking is part of “Unibet Impact” withinside the Netherlands.
A stem mobileular transplant is the closing hazard for survival for loads of sufferers. Unfortunately, best 30% of sufferers discover a appropriate donor of their family. It is, therefore, vital that as many donors as feasible are registered.
“This soccer season, there was a number of interest in Dutch soccer for the vital paintings that Matchis does daily. It’s an honour to release this particular marketing campaign with Matchis and aid them. ‘By players, for players’ is our Unibet philosophy, and I desire that, through launching this marketing campaign, we can be capable of now no longer best increase recognition for stem mobileular donations however additionally assist the ones in want of a stem mobileular transplantation,” stated Lennart Kessels, General Manager, Netherlands, Kindred Group.
“Stem mobileular donation has obtained a number of interest in latest months thru the soccer clubs. Many humans, specially men, have registered as stem mobileular donors. It is tremendous that we will attain such a lot of humans thru this marketing campaign. Many of them will likely have heard approximately stem mobileular donation thru soccer withinside the beyond year, so that is a reminder to individuals who might also additionally have already idea approximately it and optimistically now determine to sign on as stem mobileular donors,” stated Bert Elbertse, Manager Donor Relations and Communications at Matchis.