Better Collective has employed Guy Harding as senior director of institution media partnerships increase.
Harding comes with greater than thirteen years of revel in from the media, tech and iGaming industries.
Most recently, he labored as industrial director at on-line media and generation agency Legend.
Between July 2021 and November 2022, Harding served as industrial approach and safer gambling director at Oddschecker Global Media (now FairPlay Sports).
Prior to his roles at Oddschecker, Harding labored as a economic analyst at Sky News.
At Better Collective, he may be tasked with supporting the agency to scale its media partnerships commercial enterprise.
“For many years, I actually have observed the spectacular increase adventure Better Collective has been on wherein they’ve correctly controlled to diversify its commercial enterprise model, which includes getting into media partnerships with main media shops throughout the world,” Harding said.
“I am satisfied to sign up for the sturdy crew at Better Collective to in addition support our role because the desired accomplice for media organizations on our adventure toward turning into the main virtual sports activities media institution,” he added.
Better Collective has cast media partnerships with main media entities which includes The Telegraph withinside the UK, Sport1 in Germany, the New York Post withinside the US, Depor in South America and a worldwide partnership with worldwide soccer publisher Goal.
Harding will document to Simon Hovmand-Stilling, Better Collective’s SVP of institution media and core sites, and CEO South America.
“Guy comes with loads of information and revel in from the media and iGaming enterprise and could from day one be capable of make a contribution with treasured information and views with the intention to each advantage the media partnership department and advantage the whole institution,” said Hovmand-Stilling.