Betty, the girl–targeted on-line on line casino, these days introduced that it has raised US$five million (£3.93m) to empower its fantastic boom.
The pre-Series A investment force changed into led with the aid of using CEAS Investments.
Also collaborating withinside the spherical are Powerhouse Capital, HappyHour, and Courtside Ventures.
Betty has formerly raised US$7 million (£five.51m).
The operator has harnessed the strength of the girl gaming target target market to create a completely unique on-line on line casino experience.
Its imparting makes a speciality of transparency, community-primarily based totally play, and gamification of the conventional slot experience, all catering to girl gamers.
This has allowed Betty to face out from different services, ensuing in exceptional boom and the capacity to preserve girl gamers at a charge 3 instances better than conventional iGaming sites.
“Betty has correctly applied quality practices from the maximum a hit cellular gaming franchises into the actual cash iCasino marketplace,” affirmed Salim Mitha, Managing Partner at Powerhouse Capital and previous EVP at Playtika.
Supercharge
“We have visible firsthand how those techniques can supercharge person boom and revenues.”
Licensed with the aid of using the Alcohol and Gaming Commission of Ontario, Betty has won sizeable traction in Ontario, the biggest Canadian province, seeing that launching in February 2023. It now boasts an eight-parent internet sales run charge, that has grown 30 percentage month-on-month seeing that launch.
The brand new infusion of capital could be deployed to in addition enlarge person acquisition, enhance stay operations skills and improve Betty’s unique proprietary platform, from Midnight 1 to Midnight 2.
Said HappyHour Managing Partner Robin Reed: “Betty has a clean imaginative and prescient and plan to distinguish themselves withinside the marketplace with the aid of using prioritising girl on-line slot gamers and with the aid of using constructing an in-residence platform.
“It’s a privilege to assist their boom, each in phrases of capital and product expertise, and we sit up for persevering with in this interesting course together.”