EveryMatrix has appointed Bobby Longhurst as Group Chief Commercial Officer (GCCO) beforehand of ICE 2024.
Longhurst, former Managing Director of SportingTech, has joined the commercial enterprise as GCCO assuming obligation for business approach along with account management, sales, and marketing, running intently with every commercial enterprise unit to decorate EveryMatrix’s worldwide efforts.
He has extra than two decades of enterprise understanding, strategic insight, and government management enjoy inside main iGaming providers inclusive of SportingTech (Managing Director), Pronet Gaming (CCO) and SBTech (Commercial Director), wherein he centered on regions inclusive of speedy sales increase, group management, manner enhancements and new commercial enterprise development.
Bobby Longhurst replaces co-founder Stian Hornsletten as GCCO who will transition to CEO of the company’s Games division on February 1st.
Ebbe Groes, Group CEO, EveryMatrix, said: “EveryMatrix is on an expanded increase direction consequently to fulfil the big plans we’ve for 2024 and past we’re always trying to make investments withinside the excellent expertise the enterprise has to offer.
“Bobby is a properly–reputable and famous man or woman inside iGaming with considerable business, product and strategic enjoy and understanding in an effort to offer us with even more firepower to make bigger our attain throughout new and current verticals, worldwide markets and technologies. I’d want to welcome and want him properly as we embark on an thrilling bankruptcy at EveryMatrix.”
Bobby Longhurst, Group CCO, EveryMatrix, said: “Joining EveryMatrix at this degree of increase is some thing I become very eager to do, and I am extremely joyful to be on board.
“There are big possibilities at the horizon throughout all our most important commercial enterprise devices and merchandise in each mounted and new markets inclusive of LatAm and in particular inside our turnkey platform imparting following the achievement the commercial enterprise has had in current years. I’m searching ahead to main EveryMatrix’s business approach with a few very thrilling tasks withinside the pipeline.”
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