New York-indexed Endeavor Group has introduced the combination of its sports activities making a bet and records organizations OpenBet and IMG ARENA beneathneath the OpenBet banner.
IMG ARENA will now perform as a emblem beneathneath the OpenBet banner, persevering with to provide its suite of sports activities records, integrity and fan engagement merchandise to rightsholders, federations, leagues, events, media retailers and making a bet operators.
The mixed commercial enterprise may be led via way of means of OpenBet CEO Jordan Levin, reporting into Endeavor president and leader working officer Mark Shapiro.
Former IMG ARENA president Freddie Longe will stay with the agency as a strategic consultant to OpenBet for the duration of the transition period.
“When we received OpenBet in 2022, we predicted a holistic integration with IMG ARENA that could create a pacesetter withinside the worldwide making a bet, sports activities records and generation industry,” stated Shapiro. “Today is the fruits of that ambition. Leveraging Endeavor’s complementary sports activities and enjoyment capabilities, we are able to free up significant fee for the sports activities rights and IP of our owned and operated properties, and maximum importantly, for our partners.
“As we make this transition, I would love to apprehend Freddie Longe’s imaginative and prescient and management of the IMG ARENA commercial enterprise. We are thrilled that he’ll stay with the agency in an advisory role.”
Levin added: “We are uniquely placed as a leading, end-to-end, sports activities records, generation and content material environment for making a bet operators, rightsholders and media. Putting our clients and their gamers on the coronary heart of our product and tech innovation stays the important thing to our ongoing success.
“As an included commercial enterprise, we’re targeted on offering a completely unique way to leagues, federations, and sportsbooks worldwide.”