Ellipse, a main sports activities facts and analytics company, at the back of the likes of CricViz and TennisViz, has introduced a multi-12 months partnership with Racecourse Media Group (RMG).
The partnership will see Ellipse’s facts engineering and analytics specialists, mixed with AI and system learning, convey a brand new measurement to how enthusiasts devour and apprehend horse racing – the primary challenge of its type for the game.
Ellipse will paintings along RMG in the use of monitoring facts to generate a set of analytics, modelling new overall performance indices and pre-race and post-race insights, called RaceiQ metrics. The goals of the partnership are to create new and tasty facts insights to demystify horse racing overall performance, plus offer new methods to offer the game to present and new enthusiasts of the game.
Ensuring current metrics are developed, with racing enthusiasts at its core, is crucial to the challenge and, to that end, Ellipse and RMG were running with a number of the largest names from throughout the racing industry.
The institution consists of former champion jockey and main broadcaster Ruby Walsh, the unmistakable voice of ITV’s racing commentary, Richard Hoiles, these days topped HWPA broadcaster of the 12 months, Lydia Hislop, and Racing TV presenter and analyst Angus McNae. We also are extremely joyful to announce that former jockey Page Fuller has joined Ellipse and could take the position of Lead Editorial Analyst for RaceiQ.
One of the RaceiQ metrics, Lengths Gained Jumping (LGJ), has these days been brought to Racing TV’s insurance and determines how nicely a horse has jumped in the course of a race in comparison with its opponents and consequently if it affected the final results of the race.
Roderick Grafton, MD – Horse Racing at Ellipse said: “We’re extremely joyful to be running on such an modern challenge with RMG. The possibility to mix our facts technological know-how knowledge with the information of legends in the game will permit us to provide RaceiQ metrics so as to convey a deeper stage of perception and information to racing audiences. Lengths Gained Jumping is the primary such metric and we’re pleased with the hobby it has acquired so far.”
Guy Evans-Tipping, CEO of Ellipse commented: “We are extraordinarily excited to be partnering with RMG in this first-of-its-type challenge in horse racing. Ellipse has demonstrated revel in in handing over modern analytics metrics throughout sports activities and our goal with horse racing is to draw and interact a brand new audience. The crew are extremely enthusiastic about innovating new overall performance metrics for RMG’s audience. It is a completely unique possibility to demystify horse racing and could absolute confidence find new angles and narratives in the game.”
Martin Stevenson, CEO of RMG, added: “This partnership with Ellipse will bring in a brand new bankruptcy in how we apprehend and interact with the game of racing. Ellipse has proven how, thru the likes of CricViz in cricket, game may be added to existence with modern facts and analytics. We sit up for running collectively to interact with present enthusiasts and appeal to new enthusiasts to the game via way of means of the use of facts to assist expect how races is probably run and won, so that you can additionally show a precious making a bet tool.”