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Casino Guru Awards gives The Most Ethical Approach to Marketing category

NewsCasino Guru Awards gives The Most Ethical Approach to Marketing category


Casino Guru Awards’ 2nd edition is coming lower back at the center promise to offer one of the maximum equitable and fairest formats for enterprise stakeholders to differentiate their organizations throughout severa classes focused on responsibility and patron care. Since the primary occasion, Casino Guru Awards has been actively wondering a way to pleasant seize the myriad efforts placed into making the enterprise a better, safer, and extra obvious vicinity for purchasers and businesses.

This has led the crew to introduce The Most Ethical Approach to Marketing, nominations for which might be now open. Companies making use of on this class can have the possibility to illustrate that they follow sturdy requirements to their marketing and marketing practices in making their playing messages heard.

This class ambitions to understand iGaming organizations that show off a robust dedication to accountable advertising practices. Our judges may be comparing the fashion and content material of advertising efforts and materials, inclusive of newsletters, social media campaigns, and others, with a clean cognizance on moral advertising practices and accountable messaging. Apart from Casino Guru’s personal judges, all candidates may be evaluated via way of means of an outside panel of enterprise experts with full-size enjoy in advertising, including:

  • Shane Stafford, Interim Head of Channel Marketing at Three Ireland
  • Martin Calvert, Marketing Director at ICS-digital
  • Dmitry Belianin, Chief Commercial Officer at Parimatch
  • James Bennett, Group Communications at EveryMatrix

The jury will weigh in at the techniques and techniques utilized by all nominees to sell their merchandise and services. Applicants may be anticipated to clearly and unambiguously reveal how their advertising materials sell their brands whilst additionally appropriately representing the dangers related to playing and supplying straightforward and obvious statistics that isn’t ambiguous.

Casino Guru Awards Project Lead Daniela Kianicová, who’s additionally one of the judges for the class, said: “The creation of The Most Ethical Approach to Marketing class is a continuation of our ongoing dedication to ensuring that we create a layout this is ground-breaking and addresses the maximum pressing components of our enterprise, and shine mild at the authentic torchbearers which have unflinching mindset in the direction of doing the proper thing.

We are searching ahead to seeing sturdy examples of advertising ethics that placed the patron the front and middle and offer accurate, straightforward, factual, and unambiguous statistics. An skilled panel of entrepreneurs may be weighing in to assist shortlist, evaluate, and in the end select out a winner on this vital class.” 

Nominations for Casino Guru Awards opened on May 152023, and may be going through October 312023. Shortlisted organizations may be discovered on December 12023, whilst the vote casting for Voice of the People class will start as well. The professional occasion will take vicinity in February 2024.

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