Betty, the lady–centered on line on line casino, introduced these days that it has raised $five million in pre-Series A investment led with the aid of using CEAS Investments because the business enterprise processes its upcoming Series A spherical.
Also taking part withinside the spherical are Powerhouse Capital, HappyHour, and Courtside Ventures. Betty has formerly raised $7M.
Betty has harnessed the energy of the lady gaming target target market to create a completely unique on line on line casino experience. Betty’s imparting makes a speciality of transparency, community-primarily based totally play, and gamification of the conventional slot experience, all catered to lady gamers. This recognition has allowed Betty to face out from different services, ensuing in extraordinary increase and the cappotential to preserve lady gamers at a fee 3 instances better than their male counterparts.
“Betty has correctly applied nice practices from the maximum a success cell gaming franchises into the actual cash iCasino marketplace. We have visible firsthand how those techniques can supercharge consumer increase and revenues,” stated Salim Mitha, Managing Partner at Powerhouse Capital and previous EVP at Playtika.
Licensed with the aid of using the Alcohol and Gaming Commission of Ontario (AGCO), Betty has won good sized traction in Ontario, the biggest Canadian province, considering launching in February 2023. Betty boasts an eight-discern internet sales run fee that has grown 30% MoM considering launch.
The today’s infusion of capital might be deployed to in addition extend consumer acquisition, enhance stay operations capabilities, and improve Betty’s different proprietary platform from Midnight 1 to Midnight 2.
Robin Reed, Managing Partner at HappyHour stated, “Betty has a clean imaginative and prescient and plan to distinguish themselves withinside the marketplace with the aid of using prioritizing lady on line slot gamers and with the aid of using constructing an in-residence platform. It’s a privilege to aid their increase, each in phrases of capital and product expertise, and we sit up for persevering with in this interesting direction together.”