In a circulate that underscores its developing impact withinside the Danish igaming landscape, Better Collective has introduced the purchase of Tipsbladet.dk, a most effective football–targeted media outlet in Denmark. This acquisition in addition cements Better Collective’s footprint withinside the igaming media sector, increasing its content material services for Danish sports activities enthusiasts.
Boasting a storied records of seventy five years, Tipsbladet stands as an authoritative voice in sports activities journalism in Denmark. Initially beginning as a broadcast magazine, the media entity has because transitioned to virtual structures, presenting top-tier football content material throughout diverse on-line channels. Effective October 2nd, 2023, Tipsbladet.dk might be included into the Better Collective virtual media portfolio. The acquisition deal is worth 6.five mEUR.
Tipsbladet, inaugurated in 1948, holds the difference of being the Nordic region’s longest-status football magazine. Its virtual counterpart, www.tipsbladet.dk, because its inception in 2000, has grown to turn out to be a pivotal on-line supply for football enthusiasts, turning in a plethora of content material, which include information updates, articles, fit insights, making a bet advice, videos, and certain analyses. Impressively, the platform garners about 6.eight million month-to-month visits and boasts an expansive social media footprint with over 110,000 fans unfold throughout structures like Facebook, Twitter, Instagram, and TikTok.
The acquisition additionally sees Henrik Stegger Nielsen, along the complete group of workers of Tipsbladet, transitioning to Better Collective, making sure continuity and understanding in content material transport for igaming aficionados.
Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am very proud that we’ve got obtained Tipsbladet that for seventy five years has been a go-to sports activities media for plenty Danes that need to interact with high football content material. The acquisition suits flawlessly with our imaginative and prescient to turn out to be the main virtual sports activities media institution and our method to accumulate sturdy media manufacturers with a devoted audience. I appearance very a lot ahead to welcoming the devoted editorial crew at Tipsbladet to the Better Collective institution and I am satisfied that collectively we will in addition raise the content material that for years has excited such a lot of Danish sports activities fans. ”
Henrik Stegger Nielsen, former proprietor of Tipsbladet, says: “Since 2007, after I obtained Tipsbladet, I even have labored difficult to make it a healthful and sustainable business. I even have succeeded, and I may want to infrequently consider a higher consumer for Tipsbladet than Better Collective. I recognize that they’ll each take appropriate care of Tipsbladet and, with their objectives and competencies, broaden it even in addition,”
Allan Olsen, Editor in Chief at Tipsbladet, says: “For Tipsbladet and its personnel, that is a awesome event. Even aleven though we’ve got skilled plenty of boom and brilliant numbers on the lowest line in an in any other case forced media world, there’s no question that Better Collective can assist push Tipsbladet’s boom even in addition. We will hold to supply sturdy soccer stories, however with Better Collective at the back of us, we will honestly make the content material stay on many greater structures and attain a much wider audience.”
Esben Skou Vinther, VP of Europe at Better Collective, says: ”As a relied on sports activities media, Tipsbladet and its personnel have constructed a completely unique function withinside the Danish sports activities marketplace and is a media a good way to complement our Danish media portfolio in a brilliant way. We intend to make investments withinside the improvement of Tipsbladet.dk to in addition give a boost to the content material throughout virtual channels. In doing so, Tipsbladet becomes a good greater appealing commercial companion for groups that intention to set off their logo in a applicable and tasty sports activities context.”