iGaming associate Better Collective has received its first Brazilian sports activities media emblem thru the purchase of Torcedores.com.
Headquartered in Sao Paulo, Torcedores.com is one in all Brazil’s main sports activities media systems with a month-to-month common of extra than 12 million sports activities enthusiasts during the last 12 months.
The acquisition, the economic information of that have now no longer been disclosed, additionally consists of different smaller belongings withinside the Torcedores.com portfolio.
“I am truely excited to be welcoming Torcedores.com as our first sports activities media emblem in Brazil,” stated Simon Hovmand-Stilling, CEO of Better Collective South America. “The sports activities emblem enhances our strategic role withinside the location and could amplify our attain and sports activities content material production – which in flip will make us even extra applicable to our partners.
“South America, and extra mainly Brazil, is an vital increase driving force for Better Collective and suits flawlessly with our imaginative and prescient of turning into the main virtual sports activities media group.”
The acquisition comes as Better Collective seems to ramp up its presence withinside the Brazilian marketplace with a brand new officer set to open in Rio de Janeiro this month.
“The Brazilian marketplace represents vast increase possibilities for the group, as we’re trying to practice our M&A and marketplace access approach validated to achieve success in each Europe and North America to develop our presence withinside the Brazilian sports activities media marketplace,” persisted Hovmand-Stilling. “To construct a main role, localization and sturdy media manufacturers are key ingredients – obtaining Torcedores.com suits flawlessly into that approach.”
Shares in Better Collective A/S (STO:BETCO) have been buying and selling 0.37 in step with cent better at SEK268 in step with proportion in Stockholm Tuesday morning.