After the fulfillment of the 2024 Professional Darts Corporation (PDC) World Darts Championship, backed via way of means of Paddy Power, inclusive of closing night’s drama-crammed very last among Luke Humphries and Luke Littler, Premier League Darts has a brand new sponsor.
BetMGM, which already has massive partnerships withinside the global of soccer inclusive of with Manchester City, Wolverhampton Wanderers and Newcastle United, will now be a key sponsor withinside the global of darts, securing an settlement with the PDC for Premier League Darts in 2024.
The BetMGM Premier League can be held from February to May, competed via way of means of 8 gamers for £1m ($1.3m) in prize money, wherein the pinnacle 4 from the very last league desk will development to the season-finishing Play-Offs.
PDC Chief Executive Matt Porter said: “The Premier League will attain a large stay target target market and a big worldwide tv target target market throughout 4 months, and we are overjoyed to welcome BetMGM as our new identify sponsor.
“This 12 months marks the twentieth staging of the Premier League and it’s miles already the maximum eagerly-awaited, with the usual of leisure throughout PDC occasions withinside the beyond 365 days having persevered to rise.
“As we input the 1/3 12 months of the 8-player, nightly knockout layout we are enthusiastic about operating along BetMGM to sell the sort of wide-accomplishing occasion.”
Sam Behar, UK Director of BetMGM, added: “We are pleased to be partnering with such an thrilling and interesting occasion as Premier League Darts and sit up for an action-packed 2024 for each BetMGM and the PDC.”