The impartial playing Authority in France, Autorité Nationale des Jeux (ANJ), posted a brand new set of hints and guidelines regarding sports activities partnerships withinside the country. Details approximately the new hints emerged Thursday and the Authority defined that they arrive at a pivotal moment, given the drastic boom in sports activities playing partnerships in France over the previous couple of years.
Ultimately, the brand new hints are seeking to make certain the safety of minors from playing and on the identical time minimize the fee of trouble or pathological playing. Within broader terms, the hints are seeking to combat in opposition to unlawful operators which might be presenting their offerings in France thru contracts and agreements with sports activities clubs, groups, federations, athletes and leagues.
In its latest assertion, the ANJ defined that one-of-a-kind European international locations have already prohibited offers among playing companies and sports activities groups. Examples talked about via way of means of the Authority consist of the Netherlands and Belgium, international locations which have already banned sports activities partnerships with playing operators. Similarly, the ANJ reminded that Switzerland, Italy and Spain are quickly to put in force this type of ban as well.
“Today, the ANJ offers hints which specific the studying that the ANJ makes of the wonderful regulation relevant withinside the rely and guidelines, non-prescriptive, similar to right practices. They consist of 3 elements dedicated to: the safety of minors, the prevention of immoderate or pathological playing and the combat in opposition to unlawful operators,“
explains a assertion launched via way of means of the ANJ
Guidelines Plan to Reduce Problem Gambling, Protect Minors
According to the ANJ, given that athletes may also enchantment to minors, using their photo for the advertising of playing desires to be prohibited. Additionally, the Authority endorsed emblems of playing operators be excluded from any shirts which might be unique in sizes for children. Further guidelines that guard minors consist of strengthening the messages reminding that playing sports are forbidden for every person below the age of 18.
In an attempt to lessen at-threat or trouble playing, the ANJ’s hints name for the prohibition of the “illustration of athletes, referees and different players in competitions in a role to guess on their game in business communications.” To in addition guard purchasers from immoderate playing, the hints advocate the show of caution messages for all marketing and marketing conversation of playing merchandise and the inclusion of such messages within “business animations” too.
One essential proposed extrade is the prohibition of sports activities leagues, groups or athletes to forge partnerships with operators which might be presenting their offerings illegally in France and have interaction in lively marketing and marketing. Building on that recommendation, the ANJ proposed sports activities groups or groups to talk over with the Authority previous to signing agreements with playing operators.
The new hints and guidelines come at a time while France has visible an uptick in playing partnerships with sports activities leagues and athletes. As an example, the ANJ stated that for a unmarried year, an boom of 20% in playing sponsorships become found to €34 million ($36.four million) in 2022.