Latest European enlargement to look Altenar electricity Palms Bet’s Bulgarian operations
Altenar, the main sportsbook and iGaming software program issuer, has finished the subsequent step in its international enlargement cope with operator institution Palms Bet.
The settlement sees Altenar steady its foothold as one of the main tech carriers in Europe, through going stay with Bulgaria’s pinnacle sports activities having a bet operator.
Bulgaria has lengthy been certainly considered one among Altenar’s key focuses, with a projected sports activities having a bet sales of extra than €850m in 2026, almost €600m extra than six years previously.
The deal will see Palms Bet’s Bulgarian clients experience Altenar’s award-triumphing multi-channel sportsbook technology, in addition to a extensive variety of sports activities, esports and virtuals selections.
Palms Bet changed into the primary playing corporation in Bulgaria to be indexed at the Bulgarian inventory trade and presently gives extra than 20,000 carrying occasions to bettors.
The operator institution additionally has a partnership with La Liga, highlighting the brand’s power in soccer having a bet throughout Europe.
The pass is the today’s in a chain of partnerships among the main multi-channel sportsbook issuer and Palms Bet, which now sees their operations stay collectively throughout more than one European and African markets.
Commenting at the deal, George Mavridis, Account Manager at Altenar, said: “We have usually mentioned how good sized Bulgaria is to us and we’re pleased to keep developing on this new marketplace with Palms Bet.
“We have been thrilled to release in Kenya and Peru in advance this 12 months collectively, and we recognize Bulgaria is complete of potential. We stay up for assisting our companions maximise their purchaser engagement, in addition to endured enlargement along Palms Bet.”
Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, added: “By integrating Altenar into our platform, we’re assured that we can decorate participant engagement and solidify our function as one of the main gaming groups worldwide.”
Altenar has acquired sustained popularity with more than one award wins withinside the beyond 12 months, such as the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.
Licensed throughout a complete of thirteen primary international markets, such as certifications from the UKGC and MGA, Altenar has installed itself because the sportsbook issuer of preference for more than one main operators.