Spotlight Sports Group (SSG), a world-main technology, content material, and media agency specialising in sports activities making a bet, proudly proclaims its strategic partnership with a couple of operator companions for the approaching 2024 Euros, constructing at the achievement of its acclaimed World Cup Content Hubs.
For the 2022 World Cup, SSG introduced eleven one-of-a-kind content material hubs to operator companions in seven one-of-a-kind languages throughout 8 territories and has improved its skills for the approaching 2024 Euros.
The World Cup Content Hubs facilitated an excellent 51% of pre-play turnover for associate operators, demonstrating their effectiveness. Users of the Content Hubs exhibited robust relative outperformance as compared to non-users, showcasing advanced engagement throughout guess volume, guess value, and lively participant days. Notably, 49% of Content Hub traffic positioned bets throughout the equal session.
For the 2024 Euros, the Content Hubs will function add-to-betslip functionality, stay odds, fit previews and outright previews to be had in any language. Additionally, branding and gives will fit every operator’s platform. Exciting additions to the Hubs encompass day by day great bets and lately advanced guess builder widgets.
Daniel Smith, Head of B2B Sales at Spotlight Sports Group, expressed his enthusiasm for the approaching tournament, stating: “The 2024 Euros can be a marquee occasion for soccer lovers and bettors worldwide. Our crew has taken our Content Hubs to a brand new degree for this tournament, supplying a unmarried vacation spot for bettors to get admission to professional guidelines and seamlessly vicinity their bets. I’m excited for our crew to supply those Hubs to main operators throughout Europe, presenting numerous audiences a complete and streamlined making a bet revel in.”
Spotlight Sports Group’s Content Hubs are tested to force sales with a wealthy content material revel in for making a bet audiences.