Flutter Entertainment’s Paddy Power has made a giant contribution to Prostate Cancer UK, donating £1 million via its Big one hundred eighty marketing campaign, a key initiative at some point of the World Darts Championship in partnership with the PDC. This marketing campaign represents the most important charity partnership withinside the sport’s history.
In an remarkable move, Paddy Power dedicated to donating £1,000 for each one hundred eighty scored on the Ally Pally event. The match witnessed a report 914 180s, amounting to £914,000. Paddy Power similarly augmented this quantity with an additional £86,000, bringing the whole donation to £1 million.
The marketing campaign additionally brought the Ballon d’Art trophy, provided to Luke Humphries, the participant who hit the maximum 180s, thereby contributing notably to the charity. Humphries claimed this honor following an excellent overall performance withinside the match’s final.
The Big one hundred eighty marketing campaign aimed to growth consciousness and utilization of Prostate Cancer UK’s 30-2d on line chance checker tool. The marketing campaign correctly drove over 125,three hundred guys to evaluate their chance at some point of the match, a fivefold growth from the preceding yr, with 71% figuring out as ‘high-chance.’
This initiative is part of Paddy Power’s efforts to aid the ‘Do More’ pillar of Flutter’s international sustainability strategy, the Positive Impact Plan. The plan makes a speciality of giving again to groups and objectives to definitely effect 10 million lives through 2030. Paddy Power’s dedication to elevating consciousness and assisting Prostate Cancer UK’s on line chance checker underscores Flutter’s determination to creating a significant distinction withinside the groups it serves.
Rishi Sunak, British Prime Minister, said: “This yr’s World Darts Championship transfixed the kingdom however the epic finale among the 2 Lukes wasn’t the simplest advantageous end result to have emerged from the Ally Pally. Paddy Power’s Big one hundred eighty marketing campaign has now chalked up an excellent £1m for Prostate Cancer UK and has helped to keep lives through elevating consciousness of the want to get checked out.
“I am proud to aid the marketing campaign with a purpose to assist researchers increase higher remedies and assessments to discover the UK’s maximum not unusualplace male most cancers earlier. It will construct at the giant £16m funding the authorities has introduced in November to aid Prostate Cancer UK’s £42m ‘Transform’ trial, which objectives to keep hundreds of guys every yr through locating the exceptional manner to display screen for Prostate Cancer.”
Laura Kerby, Chief Executive at Prostate Cancer UK, said: “With £1m raised and super and huge consciousness too, we’re pleased on the fulfillment of the Big one hundred eighty marketing campaign and are extremely thankful to Paddy Power, the PDC and the gamers for his or her amazing efforts bringing it to life. 1 in eight guys may be tormented by this disease, and that’s one statistic that brings domestic why this marketing campaign became so important.”
Rachael Kane, spokesperson for Paddy Power, said: “We knew we had hit the bullseye in our sponsorship of this yr’s first ever Paddy Power World Darts Championship. The stars aligned to make it the largest and maximum interesting yet. But understanding that our Big one hundred eighty marketing campaign has had this stage of effect places all of it into context.”
To assist guys test their chance in 30 seconds, Prostate Cancer UK have an internet chance checker to be had at prostatecanceruk.org/one hundred eighty–chance, at the same time as people with issues can:
- Contact Prostate Cancer UK’s Specialist Nurses in self assurance on 0800 074 8383, or through e mail, webchat or WhatsApp at org/nurses
- Access on line and revealed fitness data at org/data
- Speak to volunteers with enjoy of prostate most cancers at org/one-to-one
For greater data, please contact [email protected].
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