Allwyn UK has introduced the appointment of Steve Parkinson as its new Brand and Marketing Director.
Parkinson joins from Bauer Media, wherein he held senior advertising and enterprise management roles, along with overseeing increase and logo improvement of Kiss, Magic, Absolute Radio, Jazz FM, Planet Rock and others.
In a extra current function, Parkinson became head of Strategic Partnerships and Events for Bauer, wherein he became the government lead for its country wide charity, Cash for Kids.
Before that, Allwyn’s new appointment became Marketing and Brand Director at EMAP, which accompanied on from nearly a decade at Chrysalis, which blanketed him protecting the function of Managing Director and Marketing Director for the Heart, Galaxy and LBC bands, in addition to its wider group.
Allwyn’s Chief Commercial Officer, Lucy Buckley, said: “In Steve, we’ve appointed a demonstrated advertising chief who has been vital to the improvement and increase of key media manufacturers. We’re enthusiastic about what he can carry to Allwyn and The National Lottery, together along with his wealth of revel in in senior advertising roles.
“We’re highly thankful to Ivor for the whole lot he’s achieved for The National Lottery and would love to thank him for his significant contribution. We’ll keep to gain from his know-how proper up till April as he palms over the reins to Steve – however he leaves The National Lottery’s manufacturers in high-quality shape.”
Parkinson himself added: “I’m thrilled to be becoming a member of Allwyn at such an essential time as we technique the begin of the fourth National Lottery licence period. The National Lottery is a big a part of UK existence and contributes a lot to society thru Good Causes funding – so to return back on board on the very starting of a brand new era, with a brand new operator, is quite exciting.”
Yesterday, it became introduced that the Court of Appeal in England and Wales had granted IGT’s request to stop its attraction towards a High Court choice referring to damages towards the Gambling Commission.