Following a deal signed on Thursday, BetMGM becomes the brand new sponsor of the Premier League Darts for 2024.
BetMGM and the Professional Darts Corporation (PDC) have signed an settlement for the operator to take over as the brand new identify sponsor of darts’ “largest roadshow occasion” from Cazoo.
With a complete prize pool of £1 million (€1.2 million/$1.three million), 8 gamers will compete over 17 nights, predominantly at venues round the UK and Ireland. Before the play-offs in London in May, occasions may be held in Rotterdam, Berlin, and Dublin.
The collaboration among the PDC and BetMGM follows the World Darts Championship in 2024. With three.seventy five million viewers, Wednesday’s very last have become the most-watched non-soccer occasion in Sky Sports history.
PDC leader govt Matt Porter said:
“The Premier League will attain a big stay target target market and a big international tv target target market throughout 4 months, and we’re thrilled to welcome BetMGM as our new identify sponsor.”
Sam Behar, UK director of BetMGM, added:
“We are pleased to be partnering with such an thrilling and exciting occasion as Premier League Darts and look ahead to an action-packed 2024 for each BetMGM and the PDC.”