Existing partnership has visible the release of severa improvements to convey extra lovers in the direction of elite girls’s tennis together with deeper stay statistics, AI-enriched insights and award-triumphing stay streaming reviews
Stats Perform’s merchandise and content material distribution community has been mentioned as an intrinsic a part of the WTA’s fan revel in plans because it expands Tour footprint, profile, fanbase and sponsors and actions in the direction of identical prize cash
Sports content material pioneer Stats Perform these days introduced it has prolonged its distinctive settlement with the currently superior WTA Tour to accumulate and distribute authentic WTA statistics and stay streams to certified sportsbooks till the give up of the decade.
The prolonged settlement maintains the longstanding partnership among the 2 agencies and makes authentic WTA stay scores, stats and content material to be had throughout Stats Perform’s substantial global distribution community; together with international media, tech giants, broadcasters and having a bet operators to convey tennis lovers in the direction of the game.
Since its inception, the partnership has visible the improvement and advent of severa a success and award-triumphing fan engagement improvements such as:
- Full insurance of outer courts and qualifiers
- New AI-enriched Opta metrics like snatch factors and win probabilities
- Interactive AI-enriched stay streaming capabilities like on the spotaneous highlights and tailor-made insights that show on-display at some stage in games
- Expert Opta studies help for commentators and interviewers
- Addition of a extra specific in-venue statistics feed along the umpire statistics feed
“We’re venerated and overjoyed to increase our deep courting with the WTA, who’s a tremendously revolutionary and expert sports activities organization,” the Chief Commercial Officer for Stats Perform, Alex Rice, said. “We’re pleased with what our respective groups have carried out collectively thus far and excited to retain to raise fan and bettor reviews with the maximum reliable, complete and revolutionary authentic WTA content material; even extra in order the Tour is about to characteristic extra tournaments and extra matches, that means even extra possibilities for our sportsbook and media companions to show off the notable movement to their customers.”
“We are excited to increase our a success partnership with Stats Perform,” the Chief Executive Officer for WTA Ventures, Marina Storti, said. “The statistics and insights it gives are an vital a part of our plans to power fan engagement via product innovation and enriched reviews. The improvement of long-time period relationships with enterprise companions is an vital supply of industrial sales underpinning our ambition to reinvest in the game and assist the WTA obtain the aim of identical prize cash for girls in any respect pinnacle events.”
WTA tennis sits along authentic stay streams and statistics from Tennis Australia in Stats Perform’s distinctive having a bet and media rights portfolio in addition to content material from the world’s largest international leagues and competitions throughout football, basketball, cricket, rugby, ice hockey, badminton and extra. The declaration comes rapidly after Stats Perform claimed Best Sports Data Product for the second one yr walking on the 2023 SBC Awards.
For extra information, please touch the WTA on WTACommunications@ WTATennis .com or Stats Perform on Media.Relations@ StatsPerform .com.