Scientific Games has announced a brand new Players’ Club Rewards programme for the South Carolina Education Lottery.
The programme lately released and gives a variety of of latest capabilities, along with gamers being given the possibility to go into all immediate and draw recreation tickets for probabilities to win coins and prizes.
Scientific Games has included each its purchaser courting management (CRM) offerings and commercial enterprise intelligence equipment into the programme.
The rewards programme comes on-line and via the cellular app, and Players’ Club Rewards participants can earn SCEL Coin, which may be used to go into into weekly, month-to-month and strong point prize draws.
Director of Product Development for the SCEL, Ammie Smith, said: “We’re excited to release the brand new Players’ Club Rewards Program which helps all immediate and draw recreation tickets and offers our gamers fun, new alternatives for rewards via base factors and achievements. We’ve labored with Scientific Games to increase a rewards application that isn’t always simplest incredibly attractive for our gamers, however enables pressure sales.”
Senior Director of Digital Engagement for Scientific Games, Amy Warner, added: “The new Players’ Club Rewards Program lets in the SCEL to interact with its gamers greater correctly via way of means of leveraging all elements of the rewards application and our CRM offerings.
“We pioneered the industry’s first complete participant rewards application in 2009 and feature usually superior its capabilities and abilities over the last 14 years. Our aim is to make sure today’s gamers can without difficulty and quite simply interact with the lottery and its video games and revel in particular approaches to be rewarded with greater possibilities to win coins and prizes.”