The iGaming issuer RubyPlay has introduced its direct integration into the Italian marketplace via an prolonged collaboration with operator PokerStars.
The partnership follows its advent in advance withinside the year, offering RubyPlay’s titles like Shake Shake Money Tree and Diamond Explosion 7s. As a part of the brand new agreement, RubyPlay is ready to broaden titles solely for PokerStars.
This improvement follows the latest release of RubyPlay’s Immortal Ways franchise.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our growth into the Italian marketplace following a especially a success duration with PokerStars. This strategic pass marks our first direct integration in Italy, a key marketplace with a committed participant base keen to discover our various content. Our dedication to worldwide boom in regulated markets maintains as we look ahead to introducing our titles in Italy and shortly in Romania and Spain, furthering our tremendous strides withinside the industry.”
This development withinside the Italian marketplace follows preceding collaborations and strategic projects through RubyPlay. In September 2023, RubyPlay partnered with NetBet Italy, integrating over eighty video slot video games into the Italian on-line on line casino platform. The titles, along with Diamond Explosion 7s, Adventures of Li’l Red and Rush Fever 7s Deluxe obtained a effective reception from players.
Additionally, RubyPlay currently partnered with Reevo in August 2023 to combine its slot titles into the Reevo aggregation platform. The collaboration aimed to make RubyPlay’s portfolio of eighty+ titles, along with True Wild and Cache Rush, reachable to partnered operators globally via a unmarried API integration.