Playtika’s Berlin-primarily based totally studio Wooga® introduced that its flagship recreation, June’s Journey®, has achieved $1 billion USD in lifetime gross sales*. In addition, the sport is the number 1 highest-grossing hidden item recreation worldwide** and is the first-ever German cellular recreation to hit any such sales landmark 6 years after international launch***.
Wooga’s huge fulfillment of surpassing the $1 billion milestone with June’s Journey is a testomony to the studio’s strategic engagement with the aid of using tapping into an frequently unnoticed marketplace segment, in the end charming a mature woman demographic. Remarkably, 90% of its committed gamers are women, with the bulk elderly over 55. This fulfillment may be without delay attributed to Wooga’s participant-centric method in cultivating an unwavering network of enthusiastic woman gamers. By staying attuned to participant feedback, turning in sparkling weekly content material and improving social functions like ‘Club Mysteries,’ Wooga has fostered an incredibly dependable and engaged participant base.
“Wooga’s adventure has been not anything quick of remarkable”, says Nai Chang, Managing Director at Wooga. “Six years ago, we strategically prioritized the improvement of story-pushed informal games, putting a precedent withinside the gaming industry. We at the moment are a key participant on this category, in big component due to the global recognition of June’s Journey that we’re celebrating today. It’s now no longer pretty much the genre; our terrific numerous team of workers additionally performs a critical role. We agree with innovation prospers when numerous views be a part of to create compelling gaming stories for more than a few gamers.”
Ofer Kinberg, Chief Revenue Officer at Playtika commented: “Playtika is immensely proud of Wooga and June’s Journey as they retain to guide the manner in narrative-pushed informal gaming. This fulfillment is a testomony to Wooga’s willpower and passion, which align flawlessly with Playtika’s imaginative and prescient of making terrific gaming stories that captivate gamers worldwide.”
*Life time sales encompass gross sales of in-app purchases and advert sales.
**June’s Journey has been the international #1 measured with the aid of using client spend in the Hidden Object (Puzzle) Subgenre throughout Apple App Store & Google Play seeing that April 2019, in step with Data.ai. June’s Journey is to be had to down load without spending a dime at the Apple App Store and Google Play.
***Only one more recreation from Germany has hit this milestone, eleven years after launch. June’s Journey has reached this milestone in only 6 years after launch.