Spotlight Sports Group (SSG), a world-main technology, content material and media enterprise specialising in sports activities making a bet, has been shortlisted for Digital Transformation Project of the Year for the RTIH Innovation Awards because of its Racing Post retail services.
The award nomination is owed to the fairly revolutionary digitally-centered answers that Racing Post has spent the previous couple of years growing for its United Kingdom and Ireland excessive avenue bookmaker companions to modernise their retail experiences.
Racing Post has furnished content material to making a bet stores considering the fact that 1996. For 25 years, this become withinside the shape of published merchandise with the Betting Shop Display, a bespoke product that become displayed at the walls, complemented with the aid of using the Racing Post newspaper. However, as customer desires and expectancies have evolved, the Racing Post has stored tempo with the aid of using operating with its companions to construct a set of interactive virtual merchandise.
Led with the aid of using its flagship product, the Digital Betting Shop Display, Racing Post components a wide-ranging portfolio of virtual answers for the bookmaker retail space, all of which can be geared up with each content material want throughout United Kingdom and Irish racing, global racing, greyhounds, sports activities and digital racing.
Discussing the award nomination, Spotlight Sports Group’s Chief Commercial Officer, Sam Houlding, said: “We are virtually pleased to obtain this nomination from the RTIH Innovation Awards. We have an extraordinary crew, powering the ideation, construct and rollout of extraordinary virtual merchandise for retail making a bet stores. Development on this region of our commercial enterprise has stepped up extraordinarily withinside the beyond few years and with the aid of using coupling an ever-evolving, fantastic suite of market-main virtual merchandise with all-crucial Racing Post content material we are hoping to preserve if you want to play our element in delighting the cease clients of our bookmaker companions for years to come.
“This nomination is specially satisfying because it covers all retail enterprise virtual changes and is the primary we’ve got obtained for our sturdy efforts on this region. To be shortlisted along a few extraordinarily prestigious providers who’re modernising the retail panorama for manufacturers consisting of Burberry, Tommy Hilfiger, Ralph Lauren and others is some thing that the complete crew have to be extraordinarily proud of.”
The RTIH Innovation Awards rite will take area on Wednesday, November 29, on the Barbican Centre in London wherein all winners can be announced. To discover extra approximately the shortlist for this year’s RTIH Innovation Awards, please pass here: https:// retailtechinnovationhub .com/home/2023/11/7/its-here-rtih-announces-shortlist-for-2023-omnichannel-retail-technology-innovation-awards.