- VIT.X marks Team Vitality’s debut withinside the international of way of life footwear
- The footwear are to be had for 99.99€ at the Team Vitality e-shop and immediately at the V.Hive shop
- As a part of its “Cross The Ages” marketing campaign, Team Vitality well-knownshows an different unfashionable mini-recreation that immerses lovers withinside the club’s universe. Fans can play the sport at: http://vitx.vitality.gg/
Paris, tenth November 2023 – Team Vitality, the main worldwide esports organisation, and its associate hummel are pleased to introduce their first actual pair of way of life footwear. This thrilling addition to their unique anniversary series is released as a part of the “VIT.X – CROSS THE AGES” marketing campaign, showcasing the collaboration among the 2 manufacturers in developing a collectible sneaker to honour the club’s heritage.
A MUST-HAVE THAT FUSES STYLE AND GAMING
Team Vitality and hummel proudly gift a completely unique addition to their series, designed for each the club’s devoted lovers and fanatics of way of life and streetwear. This version attracts notion from the enduring hummel tennis footwear of the 90s, offering a present day twist at the traditional hummel Stockholm LXE.
The VIT.X prominently shows Team Vitality’s iconic bee brand at the aspect of the shoe and keeps the club’s conventional shades of yellow, black, and white. The version call is elegantly inscribed at the heel, with an “X” featured at the tongue, symbolising the club’s 10-yr anniversary.
Whether paired with a traditional or sports clothing outfit, the VIT.X sneaker is ready to emerge as a image of Team Vitality’s precise identity, seamlessly bridging the space among gaming culture’s nostalgia and its current aspects.
“CROSS THE AGES” – CELEBRATING TEAM VITALITY’S ANNIVERSARY
The marketing campaign invitations lovers to “Cross The Ages” with the aid of using taking them on a charming adventure via the ultimate 10 years of Team Vitality’s history, skillfully mixing cutting-edge fashion traits with unfashionable gaming references. To release the marketing campaign, Team Vitality launched an 8-bit recreation, starring Albie, its mascot and largest fan, crossing the ultimate decade and combating enemies to find out the VIT.X sneaker.
Fans that end the mini-recreation could have get entry to to an different unique version of the footwear that consists of a sneaker bag, LEGENDS anniversary card, and Team Vitality stickers. The unique version of the footwear are restricted to the primary a hundred gadgets claimed. As a part of the V.Hive app activation for the release, lovers that buy VIT.X footwear can even obtain the VIT.X footwear as a wearable object for their in-app avatar.
VIT.X footwear flawlessly seize the essence of 90s nostalgia, aligning itself with Y2K style and the resurgence of retrogaming. Through the VIT.X sneaker, Team Vitality and hummel aren’t simplest creating a style assertion however additionally inviting lovers to enroll in them on a terrific adventure via the a while of esports and gaming culture.
“This is the primary sneaker we’ve designed with hummel,” explains Amélie Canet – Fan sports Director. “We mainly loved gambling with retrogaming aesthetics whilst staying genuine to hummel’s DNA. For Team Vitality, that is a extensive step, as it’s our inaugural way of life sneaker. Its consolation and minimalist fashion make it a flexible addition to any wardrobe. We wish our lovers will put on this pair with pleasure of their regular outings.”
The VIT.X is on sale for 99.99€ at the Team Vitality e-shop and immediately on the V.Hive shop.