Better Collective has appointed Pernille Holbøll to a newly created role of Senior Director Group AI Editorial Content & Editorial Innovation.
Prior to her appointment, Holbøll labored because the Managing Editor in Chief of Ekstra Bladet, a Danish information outlet. Additionally, Holbøll has additionally labored as Executive Editor-In-Chief at BT.
In the brand new role she can be able to lead the strategic improvement of AI-generated editorial content material throughout Better Collective’s sports activities media brands.
Within her new function, the assertion clarified: “Here, she can be able to, in collaboration with diverse groups and departments, lead the improvement of AI-generated editorial content material to in the end make certain that each enterprise and editorial-associated possibilities embedded in AI and editorial innovation, are realised throughout Better Collective’s sports activities media brands.”
Holbøll will start her new function at Better Collective on 1 December 2023 on the organization Headquarters in Copenhagen.
Newly appointed Senior Director Group AI Editorial Content & Editorial Innovation at Better Collective, Holbøll, commented: “Better Collective is uniquely placed withinside the intersection among tech and media. It is paramount to absolutely utilise and take benefit of the possibilities and synergies AI gives in terms of growing and scaling editorial content material globally.
“I even have lengthy been inspired through the group at Better Collective this is already doing a brilliant job, particularly in constructing the technological AI infrastructure this is needed, and I sit up for contributing strategically to in addition make certain that Better Collective keeps its formidable journey. I appearance very a good deal ahead to becoming a member of Better Collective again.”